Friday, July 10, 2009

Levi's Ad


levi's | o pioneers from oh julia on Vimeo.
This has sparked heated debate on YouTube apparently. People really seem to attach themselves emotionally (positively and negatively) to this commercial. People are so passionate about their views and a video such as this can bring them to blows. It is really quite amazing.

I need to clarify a few things.
1) That is not a hitler salute, that is a part Native American woman mimicking the Sacajawea statue behind her. [Actually, I was supposed to do that shot, but since I have blond hair and blue eyes they thought it would come off too Nazi-ish and therefore replaced me.]

2) Yes, there are short flashes of two guys kissing. Get over it. Levi's was founded in San Fransisco, and this is NOT a "stunt" but a reference to it's foundations as a company.

3) Walt Whitman (who's poem is being read) was probably a closeted homosexual who would not have minded his poem being used in this add.

EDIT:
After all that, YouTube deactivated the account that originally posted the add, which is too bad, because that was a high quality video. Posted here is a lesser quality version of it so you can see the whole add.

1 comment:

  1. I saw a thing on tv about this yesterday, a bunch of Levi's reps talking about how they started out in San Fran and their ties to the glbt community. Made me think of you, didn't hurt that they also showed the commercial right afterwards.

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